When University of Phoenix re-branded its products and started a new ad campaign, this tutorial communicated the message to employees.
I worked closely with the external relations team of the organization to find the best way to visually communicate the changes to the employees. The layout and color palate were matched to the design standards used in the company’s new advertising campaign, so that employees could get an idea of what the advertisements would look like on television and in print.
One of the biggest challenges of this project was communicating the importance of the company’s brand to employees who may be suspicious of the value of the company’s rebranding efforts. This was addressed using a matching game, designed in Adobe Flash, that showed the value of many of the popular consumer brands that the employees interact with every day.
Because of the proprietary nature of the content, I am only able to provide limited screenshots of this project.
